{"id":472,"date":"2022-11-12T20:38:15","date_gmt":"2022-11-12T20:38:15","guid":{"rendered":"https:\/\/algoritmo.biz\/wp\/?page_id=472"},"modified":"2025-08-07T20:54:17","modified_gmt":"2025-08-08T00:54:17","slug":"branding","status":"publish","type":"page","link":"https:\/\/algoritmo.biz\/wp\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Branding es qui\u00e9n eres<\/h1>\n\n\n\n<p class=\"has-ast-global-color-5-background-color has-background\">El <strong>Branding <\/strong>es la creaci\u00f3n de la identidad, posicionamiento y reputaci\u00f3n de su empresa, servicio o producto. En esencia el<strong> Branding es qui\u00e9n o qu\u00e9 eres.<\/strong><\/p>\n\n\n\n<p class=\"has-ast-global-color-5-background-color has-background\"><strong>Imagen de marca<\/strong> es lo que el propietario de la misma quiere comunicar a sus consumidores potenciales. La identidad de marca se refiere a la identificaci\u00f3n precisa y sin confusi\u00f3n es la marca con respecto a otras marcas.<\/p>\n\n\n\n<p class=\"has-ast-global-color-5-background-color has-background\">Branding, o gesti\u00f3n de marcas, es el conjunto de acciones relacionadas con el posicionamiento, el prop\u00f3sito y los valores de una marca. <strong>Su objetivo es crear conexiones<\/strong> conscientes e inconscientes con el p\u00fablico para as\u00ed influenciar sus decisiones de compra.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull has-ast-global-color-2-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"wp-block-quote is-style-default has-ast-global-color-5-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-ast-global-color-5-color has-text-color\">\u201cEl dise\u00f1o no es s\u00f3lo lo que parece. El dise\u00f1o es c\u00f3mo funciona.\u201d<\/p>\n<cite>Steve Jobs<\/cite><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"628\" src=\"https:\/\/i0.wp.com\/algoritmo.biz\/wp\/wp-content\/uploads\/2022\/11\/pexels-photo-1438073-edited.jpeg?resize=628%2C628&#038;ssl=1\" alt=\"woman in gray cardigan holding black ipad outdoors\" class=\"wp-image-476\" style=\"width:600px;height:600px\" srcset=\"https:\/\/i0.wp.com\/algoritmo.biz\/wp\/wp-content\/uploads\/2022\/11\/pexels-photo-1438073-edited.jpeg?w=628&amp;ssl=1 628w, https:\/\/i0.wp.com\/algoritmo.biz\/wp\/wp-content\/uploads\/2022\/11\/pexels-photo-1438073-edited.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/algoritmo.biz\/wp\/wp-content\/uploads\/2022\/11\/pexels-photo-1438073-edited.jpeg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-ast-global-color-1-color has-ast-global-color-5-background-color has-text-color has-background\">Creamos estrategias para diferenciar a nuestros clientes del resto del mercado, mediante el uso de conocimiento aplicado y la tecnolog\u00eda.<\/h3>\n\n\n\n<div class=\"wp-block-columns alignfull has-ast-global-color-6-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-ast-global-color-4-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-uagb-container uagb-block-e1f16c1d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading has-ast-global-color-6-color has-text-color\">Branding Interno<\/h3>\n\n\n\n<h4 class=\"wp-block-heading has-ast-global-color-6-color has-text-color\">Branding<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Propuesta de marca<\/li>\n\n\n\n<li>Objetivo<\/li>\n\n\n\n<li>Visi\u00f3n<\/li>\n\n\n\n<li>Misi\u00f3n<\/li>\n\n\n\n<li>Valores y pol\u00edticas<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-ast-global-color-6-color has-text-color\">Posicionamiento<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audiencia<\/li>\n\n\n\n<li>Diferenciaci\u00f3n de marca<\/li>\n\n\n\n<li>An\u00e1lisis de competencia<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-ast-global-color-6-color has-text-color\">Caracterizaci\u00f3n<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalidad de la marca<\/li>\n\n\n\n<li>Tono y voz de la marca<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-ast-global-color-6-color has-text-color\">Comunicaciones<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mensaje principal<\/li>\n\n\n\n<li>Historia<\/li>\n\n\n\n<li>Nombre<\/li>\n\n\n\n<li>Eslogan<\/li>\n\n\n\n<li>Promesa b\u00e1sica<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-ast-global-color-6-color has-text-color\">Objetivos<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Metas y foco<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-ast-global-color-8-color has-ast-global-color-4-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-uagb-container uagb-block-d845f897 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading has-ast-global-color-3-color has-text-color\">Branding Externo<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Brandbook<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logotipo<\/li>\n\n\n\n<li>Paleta de colores<\/li>\n\n\n\n<li>Tipograf\u00eda<\/li>\n\n\n\n<li>Iconos<\/li>\n\n\n\n<li>Elementos gr\u00e1ficos<\/li>\n\n\n\n<li>Im\u00e1genes o fotograf\u00edas<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Colateral<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tarjetas de presentaci\u00f3n<\/li>\n\n\n\n<li>Hojas membretadas<\/li>\n\n\n\n<li>Sobres de correspondencia<\/li>\n\n\n\n<li>Firma en correos<\/li>\n\n\n\n<li>Papeler\u00eda complementaria<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Comunicaciones<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tono de voz<\/li>\n\n\n\n<li>Eslogan<\/li>\n\n\n\n<li>Personalidad<\/li>\n\n\n\n<li>Copywriting<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Puntos de contacto *<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dise\u00f1o de sitio web<\/li>\n\n\n\n<li>Dise\u00f1o de contenidos para redes sociales y medios digitales (online)<\/li>\n\n\n\n<li>Dise\u00f1o publicitario para medios tradicionales (offline)<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-5-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>(*) Los <strong>puntos de contacto<\/strong> son aquellos que se establecen cuando tu marca se expone ante tu audiencia, por ejemplo:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-constrained wp-block-column-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Medios offline (f\u00edsicos)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anuncios publicitarios (vallas)<\/li>\n\n\n\n<li>Material impreso (prensa, revistas, folletos)<\/li>\n\n\n\n<li>Papeler\u00eda<\/li>\n\n\n\n<li>Tarjetas de presentaci\u00f3n<\/li>\n\n\n\n<li>Productos (cajas y empaques)<\/li>\n\n\n\n<li>Exposiciones y eventos (Stands, pendones, POP)<\/li>\n\n\n\n<li>Textiles (uniformes)<\/li>\n\n\n\n<li>Transportes (identificaci\u00f3n de veh\u00edculos)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Medios online (digital)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sitio web<\/li>\n\n\n\n<li>Redes sociales (Instagram, Facebook, TikTok, Twitter) y servicios de mensajer\u00eda (WhatsApp, Telegram, Messenger)<\/li>\n\n\n\n<li>Videos (cine, tv, web)<\/li>\n\n\n\n<li>Mensajes por correos electr\u00f3nicos (email marketing)<\/li>\n\n\n\n<li>Servicios (Apps)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull has-ast-global-color-2-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-ast-global-color-5-color has-text-color\">Crear o renovar la imagen de tu negocio o emprendimiento para que sea inconfundible es establecer una conexi\u00f3n efectiva con tu audiencia para generar la acci\u00f3n de captar nuevos prospectos, que sean leales y se consoliden entorno a tu producto o servicio. Que ellos sean quienes multipliquen tu voz en todos los medios y defiendan tu visi\u00f3n.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull has-ast-global-color-8-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h4 class=\"wp-block-heading has-text-align-center has-ast-global-color-5-color has-text-color\">Vamos a darle vida a tu marca y proyectarla al mundo ahora.<\/h4>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/algoritmo.biz\/wp\/contacto\/\">COMENCEMOS YA<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Branding es qui\u00e9n eres El Branding es la creaci\u00f3n de la identidad, posicionamiento y reputaci\u00f3n de su empresa, servicio o producto. En esencia el Branding es qui\u00e9n o qu\u00e9 eres. Imagen de marca es lo que el propietario de la misma quiere comunicar a sus consumidores potenciales. La identidad de marca se refiere a la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-472","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Administrador","author_link":"https:\/\/algoritmo.biz\/wp\/author\/advminx22\/"},"uagb_comment_info":0,"uagb_excerpt":"Branding es qui\u00e9n eres El Branding es la creaci\u00f3n de la identidad, posicionamiento y reputaci\u00f3n de su empresa, servicio o producto. En esencia el Branding es qui\u00e9n o qu\u00e9 eres. Imagen de marca es lo que el propietario de la misma quiere comunicar a sus consumidores potenciales. La identidad de marca se refiere a la&hellip;","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/algoritmo.biz\/wp\/wp-json\/wp\/v2\/pages\/472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/algoritmo.biz\/wp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/algoritmo.biz\/wp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/algoritmo.biz\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/algoritmo.biz\/wp\/wp-json\/wp\/v2\/comments?post=472"}],"version-history":[{"count":30,"href":"https:\/\/algoritmo.biz\/wp\/wp-json\/wp\/v2\/pages\/472\/revisions"}],"predecessor-version":[{"id":1043,"href":"https:\/\/algoritmo.biz\/wp\/wp-json\/wp\/v2\/pages\/472\/revisions\/1043"}],"wp:attachment":[{"href":"https:\/\/algoritmo.biz\/wp\/wp-json\/wp\/v2\/media?parent=472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}